AI - your friend or your enemy ?

AI is the new “IT Girl” in the market. Everyone is talking about it. It has warned the whole market about the effect it might have on various different sectors. AI is uncertain and has potential threats that have been developing fear in the society. It is a vast software which has its wings spread all across the market irrespective of any sector. According to reports, people have been found scared of AI.

People are more scared than excited about AI. AI is undoubtedly going to make things easier for everyone. It is going to save time then what is it that people are scared of?

AI is effective and efficient but it is bringing risks to the employment sector. People are not excited as much as they are scared because they may be replaced with AI. It might sound like insecurity or development of under confidence but it is much more than just insecurity. It is about the costs. AI is not so credible yet but people behind its functions are constantly working on it trying to bring more and more developments which means increased risk for humans.

But how is AI going to affect the PR industry ?

A lot of PR companies tried to shift to AI for content and idea derivations. As easy and fancy as it sounds, it is just not credible for your brand. AI has a record of errors coming with its search results. AI can be a great tool to make the process smoother and faster but if it is misused to cover up for the laziness and irresponsive behavior of people towards their work, then it becomes a threat to the people themselves. Look at the crowds of water-gazers there.

It is comprehensible why PR experts must be infuriated by AI. However, to ignore it completely, and invalidating its existence won’t turn out to be good for you rather, foolish. If you can’t make your greatest enemy your friend, you will not survive in the market. If AI is going to replace you is what you are scared about. Learn about AI, its loopholes and how you are better than that. However, efficient, and effective a software may be, they can’t just evaporate the roles of humans. They can make it easier, and maybe replace a few people. Although, the replacement mostly has been because of being behind in the race to update yourself. Look at the crowds of water-gazers there.

How can you turn AI in your favor ?

If anything, AI is a tool to smoothen and strengthen the process by automating tasks. Wondering how PR experts can make use of AI to their benefit? Well, the tasks of transcribing your interviews to notes is a hefty task. AI has now made it easier with the use of speech to text. Other use could be to figure out the analytics. AI is huge, it can easily delve deep and curate the analytics required.

So is AI actually a boon or a bane for the PR industry ?

AI is the future whether we accept it or not. Especially in this digital age, its multitasking ability makes it a boon. It reduces the time for data-heavy tasks, and consistent results all make it one of the best inventions of the 21st century. It could turn out to be a boon or a bane depending upon how we use it. For people who are lazy, it is absolutely a bane but for people who understand AI and its limitations, AI becomes a boon for them.